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5 Digital Marketing Strategies for success in Singapore

A good Digital Marketing Strategy in Singapore includes a wide range of techniques. This includes Social Media, Content Marketing, Mobile Marketing, and much more. Part of a successful digital marketing strategy is ensuring the right messages are reaching the right people at the right time. This is one of the key factors in digital marketing.

As a large percentage of consumers spend their time online, digital marketing can be a great way to reach them effectively. We can use blogs, social media, videos, and more.

Success in digital marketing depends on many factors, and of course this can also vary from business to business. One key point is that a good plan starts with great research. Valuable market research can make you stand out from the ocean of competitors.

In the rest of this article, we will share some top techniques that can assist you in your digital marketing in Singapore.


1. Make sure your website is mobile optimized

First things come first. You have to make sure your website is optimised for mobile. Most internet users spend more time browsing on mobile devices. This makes it essential for your website to be compatible with various screen sizes.

If your website loads slowly over mobile, or is not user friendly, your visitors will most likely just leave the website. Mobile-friendly websites should have text that is large enough to read, navigation buttons that are easily tappable, and good loading speed.

Aside from being user friendly to keep visitors on your website, mobile responsive websites also tend to rank higher in mobile search results.


2. Research, Track, and Optimise

Proper research can give you a better idea of where to start with your digital marketing. It also helps to have good tracking tools to monitor your campaign and optimise it accordingly.

One of the first places to start with tracking is Google Analytics. Use this together with Search Console and Google Tag Manager, and that’s a good place to start to get an idea of what’s happening on your website. These are free tools, which are fairly easy to set up as well.

If you want a clearer break down of your traffic sources, another tool that comes in handy is creating UTMs. These codes are like additional text that you’ll need to add to a link to help you track the source of your traffic.

For creating your own UTM codes you can use Google’s URL builder tool.


3. Content Marketing is always Effective

According to research, 91% of B2B companies use content marketing to reach their audience. In the B2C realm, 86% of companies consider content marketing a key strategy. However, more than half of these companies find it difficult to produce content effectively, or don’t have a documented strategy.

When it comes to content, quality is more important than quantity. This means investing time into creating a content plan that works for your company, your country, and your target audience.

Aside from engaging your audience, good content marketing can also help you improve your overall online presence over social as well as search.

Related: 6 Reasons why your company website needs a blog


4. Paid Traffic Matters

With more than 1.5 billion users, Facebook is making its position stronger than the strongest day after day. Facebook is the social media network that cannot be ignored. This makes it a great place to start building your brand and engaging your audience.

You can use Facebook for a number of objectives; increasing your followers, sending traffic to your website, promoting and event, and much more.

Aside from Facebook, we cannot forget Google Search. Google Search Ads are much more costly than Facebook traffic, but are also much higher intent.

Combine these two together to start reaching people at various stages in the buying cycle.

Related: Paid vs Organic Traffic: Why not Both?


5. Video matters a lot

In the recent few years, videos have grown exponentially online, bringing numerous changes in the digital marketing world. Many digital marketers embrace video as a key digital marketing strategy for their businesses. The top platforms for video include YouTube and Facebook. However, there are numerous other platforms that also play a part in the video sharing craze.

Video can be used for many different things. It may be interacting with fans, telling your brand story, how-tos and tutorials, or even testimonials.


Final Thoughts

Those are just a few of our tips for Digital Marketing Strategy in Singapore, or around the world. For further information about building your digital marketing strategy, feel free to give us a call or drop us a message.