A company blog is an essential part of your online marketing strategy in 2018. If you’re considering whether or not you should have a blog, but you’re not quite sure if it’s worth the time and effort it takes to maintain it… read on.
Here are the top reasons why we think (almost) every company should have a blog on their website in 2018.
If you are posting regularly on your company blog, this means that your website is consistently producing new and fresh content. And why does this matter? Readers that come to your website will know that the information is up to date, and Search Engines will also know.
Most of us are at least somewhat familiar with SEO. If so, you will know that it can be hard to rank a page or a website that has little to no content. Blogs, on the other hand, are FILLED with content. This makes it easier to optimise for your target search terms, and well as expand your reach to other industry related topics. Not to mention, that every new post you add to your company blog provides more opportunity for potential customers to be able to connect with your brand.
Depending on your company, customers may end up on your website when they are ready to make a purchase or sign up for your services. But what if they are simply researching online and weighing pros and cons about various products or services? Here is where your blog comes in. Blogs can be used to provide plenty of useful information that customers may need when they are in the ‘researching’ stage.
Following the previous point, if your company or brand is consistently able to provide relevant information, and answer the questions that potential customers may have along the buying cycle, this positions your brand as an authority in your field. And don’t forget, you can also use your blog to share about recent news and updates from your industry to keep your brand on the forefront of your field.
If your company attended a big event, or is hosting an event, or recently won an award – your blog is a great place to talk about it. After all, it’s okay to brag a little, but you need to have the right platform to be able to do it!
Do you have a social media page for your brand and run out of things to post? Or perhaps you need a way to drive engagement from your Social Media page to your website. Blogs are an ideal tool to do just that.
So, there you have 6 reasons how a company blog can help improve your website’s performance and overall online marketing strategy.
Have any other ideas about what blogs are good for? Let us know in the comments!