This post was originally published on Primehousemedia.com
Digital Marketing for hotels is becoming more and more important each year. Although digital marketing is needed in many industries, this is especially true for the travel industry.
According to Statisa research, 88% of travellers would prefer to book their hotel online. This is significantly more than other booking methods such as phone, or brick-and-mortar travel agents.
While the rise in online bookings may make it easier for hotels and resorts to get customers, it also brings a range of new challenges.
In this article, we are going to share 5 hotel digital marketing techniques that hotels and resorts should be on the look out for.
More than 80% of all website traffic is generated from search engine results. This referes to people that are searching directly on Google or other search engines. Generally, the top few positions are the ones that get the majority of the clicks! If your hotel website is ranking well for relevant keywords, you’ll have a great opportunity to connect with plenty of potential customers.
Here’s the challenge: the hotel industry is extremely competitive online. In fact, many hotels struggle to outrank larger websites such as OTAs or content heavy websites like travel blogs.
So, what’s the solution? One of the first steps is choose the right keywords that are relevant for your hotel or resort. These may not be the ones with the highest volume. More likely, it’s the ones that are very specific about your hotel and offerings.
Good Hotel SEO is a tricky process and can take time. Do not expect results overnight! However, if done correctly, you can expect great results from your SEO strategy.
For effective online growth for your hotel or resort, a mobile-friendly website is a definite must-have. In Asia and the Middle East, nearly 50% of all online bookings are made through a mobile device. This number is continuously on the rise, and other areas such as North America & Europe are quickly catching up.
With this in mind, having a mobile friendly website has never been more important. This means responsive pages and images, as well as a booking process that is easy to handle on a mobile device.
Of course, desktops still account for the majority of online bookings. Therefore, the key is to ensure your website is smooth and compatible on all devices.
Quality content is beginning to sound like a buzzword these days. It’s certainly easier said than done. However, quality content remains one of the key elements to online success in the hotel industry.
Content can include a vast variety of things, including blogs and articles, social media posts, videos, and much more. Your content could include who you are, what you provide, as well as other content that could be of interest to your audience.
While content creation may not be direct selling, it’s an effective way to promote your businesses and attract interest. Good content should be easy to read or watch, easy to understand, and easy to share!
And of course, creating consistent quality also means more engagement when you share promotions for your hotel or resort.
Most hoteliers know that they should have a presence on Social Media. This could be Facebook, Instagram, Twitter, and more. But how exactly do you make the most of your social media accounts? How exactly do you engage with your audience effectively?
One thing is for certain: The hospitality industry is extremely competitive online online, not to mention that social media itself is a very crowded place. This means that it requires more if you want to gain engagement from your followers.
A essential part of social media is to keep it genuine. Share your hotel’s story and share what makes you unique. Don’t be afraid to add in your hotel’s unique voice or personality to your posts!
In this day and age, more and more time is spent watching videos online, rather than reading or listening.
According to the WorldHotels Survey, over 80% of internet users prefer video to text, while 76% of social media users say they will share videos they like with friends and family. That being said, it’s no doubt that video should be a part of your marketing plan.
Usnig videos, customers can get a closer look at your hotel, surroundings, and facilities. In fact, it is among the most effective ways to showcase the beauty of your hotel and encourage your audience to click that “book now” button!
We hope these 5 tips gave you a good idea about where to get started with your hotel’s digital marketing. It’s a tough journey to stand out online amongst the thousands of competitors in the hotel industry, but with good planning and strategy, you can build your hotel’s online presence and improve your overall digital marketing.