Around the world, many businesses have had to shut their doors due to the COVID-19 pandemic. While some businesses are impacted more than others, ultimately it affects all of us.
During this time, many businesses are beginning to realise the importance of Digital Marketing. Whether you are completely new to online marketing, or have been doing it for years, there are definitely steps each of us can take to keep our businesses current during this time.
Here are a few tips on improving your online presence during Singapore’s Circuit Breaker.
Whether you are a restaurant, a gym, retail outlet, or tuition center, we are all in the same boat. All non-essential businesses in Singapore have had to close our doors, some for the first time ever. So what does this mean for our customers? In many cases, your customers may still want a way to get in touch with you. This means you need to have some sort of online assets. This may be in the form of a website, Facebook Page, Instagram Account or other Social Media channel.
If you do not have any of these, now would be a good time to get started.
Things in Singapore are changing every day, and it may be hard for your customers to keep up with the news. Are you open or closed? Do you do deliveries? Should people order through your website, or Facebook or Whatsapp? Are all products still available? This information should be easily accessible to your customers, either through your website or social media accounts.
Check your own website or social media accounts. Is it easy for your customers to find information they may need? If not, add it now.
Are you a home tuition provider? Or maybe a fitness instructor? Although these are businesses that usually take place face to face, there are many ways that you can continue to provide the same services via online channels. There are several ways to hold classes online using platforms such as Zoom, Skype, Webex, or even Facebook Live.
There are so many options for online payments these days. In order to make it the easiest for your customers, try to give them as many payment options as possible. This also makes it much easier and faster for your business to receive payments without worrying about which payment methods different customers prefer. Just a few of the top payment methods in Singapore include: Bank transfer, Paynow, PayLah, Singtel Dash, and many more. You can also make use of Singapore’s QR Codes for businesses which are free to sign up for and use.
This are just a few basic steps that any business can implement. Hopefully this helps us all get through the COVID-19 pandemic and circuit breaker period.
In the coming weeks, we’ll be posting more tips on what businesses can do to stay current during this time.
Stay home and stay safe, everyone. It’s time to go digital.