Facebook Canvas rolled out sometime last year as a new and immersive way to get connected with your mobile audience. The majority of all web traffic comes from mobile devices. Thus making Facebook Canvas an extremely powerful tool for Social Media & Facebook Marketing in Singapore that should not be neglected!
If you haven’t yet explored this Facebook tool, Facebook describes Canvas as an “immersive mobile experience on Facebook for businesses to tell their stories and showcase their products.”
With Canvas, a user that clicks on your advertisement will be directed to an instant-loading “landing page.” These pages can be created using a variety of ready-made templates, or customized from scratch. Each page may include a combination of videos, text, images, image carousels, and even 360 “tilt-to-pan” images.
Advertisers can use Facebook Canvas with Brand Awareness, Traffic, and Conversion Objectives, with placement on mobile devices.
With more than half of all website traffic coming from mobile devices there’s no reason why we shouldn’t have a fully responsive mobile page that’s user friendly and easy to navigate for mobile device users. Canvas is available online on Mobile, and uses the full-screen to capture your audience’s attention.
Love the Facebook instant articles? Now you can have your own landing page that loads just as fast. Or should we say – instantly. With almost zero load time, customers wouldn’t opt out before ever reaching the destination. Connect your customers seamlessly from your ad to your Canvas and then to your website.
Creating a landing page has never been so simple. Advertisers can simply choose from one of Facebooks ready-made Canvas templates and fill in the blanks. You can also create your own Canvas from scratch direct on your Ad Manager or Business Manager.
Your ad is no longer limited to just a single ad anymore. Because of Canvas, you can showcase an array of products and tell a unique story that your customers will remember.
According to statistics, Canvas enables brands to communicate their message more clearly through longer interaction. In fact, Canvas has some of the longest viewing and interacting duration of any other type of Facebook ads.