A/B Testing is one of the best things about internet marketing in Singapore. Not too familiar with A/B testing? Well, you’re in luck! In our beginner’s guide to a/b testing, we’ll go through it is, why we should be using it, and a few simple tips for setting it up.
Let’s say you are creating the copy for your ad, and you are not too sure if your button should say “Sign up Now,” or “Contact Us.” Or maybe you are designing your banner ads, and you are wondering whether to make the background blue or green. So, what do you do?
A/B testing, also known as split-testing, is the process of trying 2 or more versions of an ad, landing page, or anything else you would like to test. After testing for a set period of time, the data will be compared to see which one is performing better! Simple enough?
Confused about which Ad you should choose for your campaign? The good news is that with internet marketing, nothing needs to be left to guesswork. Unlike traditional forms of marketing, we don’t need to just choose one ad, or just one targeting option. We can choose several, compare them, and optimize based on data and results.
This allows you to find the most efficient way to achieve your goals, based on real data.
1. Change one detail at a time during your split test. The point of a split test would be to test a certain detail of your campaign. For example, let’s say you want to find the best Call To Action for your ad. You would make two ads that are exactly the same, with the only difference being the call to action. If you change more than one thing in the ad, then you wouldn’t really know what made the difference in your results.
2. Don’t make changes during your test. Once you’ve launched your split test, let it run for a set amount of time without making further changes to anything. If you do make changes in between, you may not be able to effectively see the results of your split test.
3. Test everything. You don’t need to limit yourself to just one split test. You can constantly be making new versions and new tests until you find the one that brings you the best results! Test headlines, test colours, test call-to-actions. Test anything you like. You can always keep refining your ads and targeting to continuously improve results.